IEA College of TAFE Enrolments Up by 50%
During the past 6 months, IEA TAFE has gone through a major organisation restructure, as it strives to better market itself to both school leavers and industry clients as the premium provider of vocational training in PNG. "IEA TAFE is all about Quality" said Manager Phil Oakley. "Not just having
the best facilities and resources, but Quality in every aspect of what we do and how we interact with our Clients - this starts with a professional service being provided by our Customer Service Officers, our Trainers relationship-building with industry -partners, and right through to classroom delivery by our training delivery teams".
IEA College of TAFE has now disbanded the former 'Professional Development Services' team which operated independently of the TAFE core training function, and focused on marketing and delivering programs to industry. New positions have now been created within the Institutional Training Departments, with all TAFE Trainers now taking on the added function of Business Development. "It makes much more sense for an IT Trainer to be marketing IT programs, than utilizing a generic team without the broad course knowledge required to promote our courses" said Mr Oakley. TAFE continues to deliver programs to industry and this past week executed two contracts with Trukai Industries for Diploma of Management training for their senior staff.
IEA TAFE produced a 30 second TV advertisement for its 2013 enrolment campaign and this was run 11 times nationally on EMTV. "This has actually proven to be a very cost effective and successful exercise" said Mr Oakley. Newspaper advertising is expensive and questions do arise as to the effectiveness of this form of Marketing. TAFE has produced a number of 30 second interviews with ex-students who now hold good career positions, over the past 6 months, and these will be put into a series of promotional
Advertisements and run on EMTV over the coming year. "These success stories will highlight the employment outcomes that are available to graduates of TAFE programs" said Mr Oakley. "It is all about educating the broader public and industry as to what we do and what a TAFE qualification can do for a
young Papua New Guinean's career". IEA TAFE is also keen to build relationships with IEA Secondary Schools. There are opportunities to introduce Certificate 1 and 2 level TAFE qualifications into secondary curriculum, and provide a student with a pathway onto TAFE after finishing school. "This is a further option for students and parents – particularly those students that may not be continuing onto University; we have seen that this can actually work well for a school's enrolment numbers" said Mr
While growth in student enrolments is welcomed, this has placed strains on resources however these are being addressed - a new Industry Training Room was built over the Christmas break; an emergency order of 25 additional computers has been placed, additional furniture ordered, and TAFE Trainers
have worked well as a team to best manage these pressures. "Our people, both Trainers and Support Staff, are not just identifying the issues but pro-actively providing suggested solutions. It is an exciting time for Team TAFE" said Mr Oakley.